Makeup In NewYork
MakeUp in NewYork’s Sandra Maguarian Comments on the Show
A focus on innovation, colors, and trends this year.
By: Marie Redding
Senior Editor
Sandra Maguarian, co-founder and show director, MakeUp in NewYork, spoke to Beauty Packaging's Jamie Matusow — live on the show floor in this video.
"There was a focus on innovation in colors and trends this year," Maguarian notes. Skincare is also a growing category at the show, with our suppliers showing options, especially for makeup-skincare hybrid products.
The show was also bigger than ever this year, with 110 exhibitors, which is 10% more than last year.

